VNGRD | 誠品線上

VNGRD

內容簡介

內容簡介 《VNGRD：米蘭地下文化先鋒檔案》從米蘭地下文化走向全球潮流，一個改變街頭美學的傳奇品牌全紀錄。誕生於 2005 年米蘭地下文化核心的 VNGRD，不是一個單純的服裝品牌，而是一群設計師與藝術家共同孕育的創意實驗。由共同創辦人 Giorgio Di Salvo 主導創意方向，以極具衝擊力的平面設計語言與當時前所未見的產品實驗，迅速躍升為街頭文化中的傳奇存在。品牌曾與 Stüssy、SUPER、FUCT、Slam Jam 等知名單位合作，也獲得 Kanye West 等潮流指標人物關注，更成為日後 Octopus Brand 誕生的重要養分。在社群媒體與超連結時代尚未全面來臨之前，VNGRD 便以拒絕商業慣例、打破服裝設計框架的姿態，串聯起一群後來引領時代風潮的創作者。本書完整回顧 VNGRD 的創作歷程，收錄大量品牌平面設計、服裝作品、珍貴未公開素材與幕後紀錄，並邀集一路同行的好友與合作夥伴共同撰文。這不僅是一部品牌檔案，更是一段關於米蘭地下文化、前衛設計與街頭潮流誕生的重要歷史，見證一個始終走在時代之前的先鋒精神，如何影響今日的時尚與創意世界。This book serves as a retrospective of the Milan-based clothing brand VNGRD, created by designers and artists at the heart of the city's underground scene.VNGRD is a clothing brand created in Milan in 2005 as the natural creative expression of a group of designers and artists who lived at the heart of the city's underground for years.Thanks to the creative direction of Giorgio Di Salvo – one of the two co-founders – and a mixture of extreme graphic design and unprecedented product research for the time, VNGRD quickly gained cult status, racking up collaborations with brands like Stüssy, SUPER, FUCT and Slam Jam. It came to be recognized by the likes of Kanye West, also sowing the seeds that gave rise to the Octopus Brand.Thanks to a naïve, uneducated stance on clothing design and the firm refusal to obey any commercial habits in a world that was transitioning from a traditional model to the current ultra-connected landscape, VNGRD challenged everything and connected many of the people who would go on to become protagonists of the zeitgeist.This is a comprehensive archive of the brand's graphic and design work, with never-before-seen pieces and behind the scenes looks. Featuring contributions from many of the friends and collaborators they have encountered during their journey, the original VNGRD team has produced a book that celebrates the history and heritage of the brand, demonstrating how its vanguardist attitude stood the test of time and predicted many of today's trends, inspiring the prime movers of the clothing world (and beyond).

作者介紹

作者介紹 Paolo BuduaPaolo Budua is the cofounder of VNGRD and UNOTRE.Giorgio Di SalvoGiorgio Di Salvo is a multifaceted creative based in Milan. He has created iconic garments for the likes of County of Milan and is currently the owner of United Standard.

商品規格

最佳賣點

最佳賣點 : 《VNGRD：米蘭地下文化先鋒檔案》
從米蘭地下文化走向全球潮流，一個改變街頭美學的傳奇品牌全紀錄。
誕生於 2005 年米蘭地下文化核心的 VNGRD，不是一個單純的服裝品牌，而是一群設計師與藝術家共同孕育的創意實驗。

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