Ideaflow: Why Creative Businesses Win | 誠品線上

Ideaflow: Why Creative Businesses Win

內容簡介

內容簡介 對於企業決策與提升組織創造力提出精要見解，簡單有力，如果你想改變遊戲規則，這本必讀！'A game-changer' | 'A must-read' | 'Simple yet powerful'The single best way to have a great idea is to produce lots of ideas.The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:-- Establish a brief daily creativity practice-- Develop thousands of great ideas on demand-- Run cheap, fast tests to determine which ideas will work-- Persuade your team and organization on the importance of centering ideaflowAre you ready to supercharge your organization's creativity?"

作者介紹

作者介紹 Jeremy UtleyJeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering.Perry Klebahn Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.

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