Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases (23 Ed.) | 誠品線上

Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts and Cases (23 Ed.)

內容簡介

內容簡介 Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.

作者介紹

作者介紹 Arthur A. Thompson現職：The University of AlabamaMargaret A. Peteraf現職：Dartmouth CollegeJohn E. Gamble現職：Texa A&M University-Corpus ChristiA. J. Strickland III現職：The University of Alabama

產品目錄

產品目錄 PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY Section A: Introduction and Overview Ch 1 What Is Strategy and Why Is It Important? Ch 2 Charting a Company's Direction Section B: Core Concepts and Analytical Tools Ch 3 Evaluating a Company's External Environment Ch 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Ch 5 The Five Generic Competitive Strategies Ch 6 Strengthening a Company's Competitive Position Ch 7 Strategies for Competing in International Markets Ch 8 Corporate Strategy Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Ch10 Building an Organization Capable of Good Strategy Execution Ch11 Managing Internal Operations Ch12 Corporate Culture and Leadership PART II: CASES IN CRAFTING AND EXECUTING STRATEGY

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