防詐3要訣：不聽信、不操作、掛斷電話 
The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
出版社：
出版日期：
2019/02/25
9
599539
內容簡介
並非有夢最美、只要努力一定會成功！你需要這本書來幫你打擊失敗的任何可能！
在提出一個新點子的時候，大多人通常認為自己棒透了，認為自己的新點子即將成為下一個眾所矚目的焦點，還有只要努力打拼就可以成功、為社會做出奉獻，成為下一個Google、哈利波特、紅十字會……
但事實可能會讓人失望了，根據研究，90%的新產品、新公司、新服務不管它們聽起來多厲害、團隊付出了多少努力、執行力有多高，在推出之後，很快就會失敗。
本書作者Alberto Savoia整合了身為成功企業家和顧問的經驗，並且用大量的範例，來告訴大家如何將自己的點子成功變成下一個受人注目的成功案例，執行之前就要先找到最正確的成功關鍵點。
在提出一個新點子的時候，大多人通常認為自己棒透了，認為自己的新點子即將成為下一個眾所矚目的焦點，還有只要努力打拼就可以成功、為社會做出奉獻，成為下一個Google、哈利波特、紅十字會……
但事實可能會讓人失望了，根據研究，90%的新產品、新公司、新服務不管它們聽起來多厲害、團隊付出了多少努力、執行力有多高，在推出之後，很快就會失敗。
本書作者Alberto Savoia整合了身為成功企業家和顧問的經驗，並且用大量的範例，來告訴大家如何將自己的點子成功變成下一個受人注目的成功案例，執行之前就要先找到最正確的成功關鍵點。
The Law of Market Failure: Most new products will fail in the market, even if competently executed.
Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.
Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie “John Carter”, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about.
If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group—the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don’t know what they are doing. Somehow, we believe that this does not apply to us and to our idea—especially if we’ve experienced victories in the past.
Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors.
As Alberto writes, “make sure you are building The Right It before you build It right”.
規格
誠品貨碼 / 2681695526006
ISBN13 / 9780062884657
ISBN10 / 0062884654
EAN貨碼 / 9780062884657
頁數 / 272
注音版 / 否
裝訂 / H:精裝
語言 / 3:英文
級別 / N:無
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