Strategic Management: An Integrated Approach, Theory & Cases (12 Ed.) | 誠品線上

Strategic Management: An Integrated Approach, Theory & Cases (12 Ed.)

內容簡介

內容簡介 This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.

作者介紹

作者介紹 ■作者簡介Charles W. L. Hill現職：University of WashingtonMelissa A. Schilling現職：New York UniversityGareth R. Jones現職：University of Lancaster

產品目錄

產品目錄 PART I: INTRODUCTION TO STRATEGIC MANAGEMENTCh 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive AdvantageCh 2 External Analysis: The Identification of Opportunities and ThreatsPART II: THE NATURE OF COMPETITIVE ADVANTAGECh 3 Internal Analysis: Resources and Competitive AdvantageCh 4 Competitive Advantage Through Functional-Level StrategiesPART III: STRATEGIESCh 5 Business-Level StrategyCh 6 Business-Level Strategy and the Industry Environment.Ch 7 Strategy and TechnologyCh 8 Strategy in the Global EnvironmentCh 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic OutsourcingCh10 Corporate-Level Strategy: Related and Unrelated DiversificationPART IV: IMPLEMENTING STRATEGYCh11 Corporate, Governance, Social Responsibility and EthicsCh12 Implementing Strategy through OrganizationPART V: CASES IN STRATEGIC MANAGEMENT

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