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50 Management Ideas You Really Need to Know

作者 Edward Russell-Walling
出版社 Quercus Publishing
商品描述 50 Management Ideas You Really Need to Know:In50IdeasYouReallyNeedtoKnowEdwardRussell-Wallingdemystifiesthemanagementconceptsthatanybuddingentrepreneurneedstog

內容簡介

內容簡介 In 50 Ideas You Really Need to Know Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates.Helpful theories and tools such as Ansoff's Product Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

作者介紹

作者介紹 About the AuthorEdward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.

商品規格

書名 / 50 Management Ideas You Really Need to Know
作者 / Edward Russell-Walling
簡介 / 50 Management Ideas You Really Need to Know:In50IdeasYouReallyNeedtoKnowEdwardRussell-Wallingdemystifiesthemanagementconceptsthatanybuddingentrepreneurneedstog
出版社 / Quercus Publishing
ISBN13 / 9781780875835
ISBN10 / 1780875835
EAN / 9781780875835
誠品26碼 / 2681534047006
頁數 / 208
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 21.5X13.7CM
級別 / N:無