Tourism: The Business of Hospitality and Travel (6 Ed.) | 誠品線上

觀光學

內容簡介

內容簡介 The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6 e , the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

作者介紹

作者介紹 ■作者簡介Roy A. Cook現職：Fort Lewis CollegeCathy H.C. Hsu現職：The Hong Kong Polytechnic UniversityLorraine L. Taylor現職：Fort Lewis College

產品目錄

產品目錄 PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERSCh 1 Introducing the World's Largest Industry, TourismCh 2 Marketing to the Traveling PublicCh 3 Delivering Quality Tourism ServicesCh 4 Bringing Travelers and Tourism Service Suppliers TogetherCh 5 Capturing Technology’s Competitive AdvantagesPART II: TOURISM SERVICE SUPPLIERSCh 6 TransportationCh 7 AccommodationsCh 8 Food and BeverageCh 9 Attractions and EntertainmentCh10 DestinationsPART III: THE TOURISM ENVIRONMENTCh11 Economic and Political Impacts of TourismCh12 Environmental and Social Cultural Impacts of TourismCh13 Sustaining Tourism's BenefitsCh14 The Future of Tourism

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