內容簡介
內容簡介 創業開店必備！在這個電商的時代，還有人要開店嗎？當然有！實體店面不死，仍然精彩活躍著！本書探索創意店家，提供開店者全新視野 為了與群起的電商抗衡，傳統實體店家將引領一場全新革命！結合創新理念、吸睛的櫥窗陳列，還有超乎想像的商品陳設，為所有傳統店家殺出銷售血路，一場零售店家發揮創意與想像力的黃金時代即將來臨。品牌體驗比產品本身更重要，商家與消費者之間的互動也變得越來越重要，各大品牌開始重視商家的設計與陳列，不惜重金聘請許多頂尖大師為店家改裝，不論是奢華高雅的旗艦店，或是創意無限的快閃小店，透過這些成功又時髦的實體店家設計案例，橫跨各種不同產業，開拓店主及消費者更多驚豔及意想不到的新靈感。 800x600 Normal 0 0 2 false false false EN-US ZH-TW X-NONE MicrosoftInternetExplorer4 * Style Definitions * table.MsoNormalTable {mso-style-name:表格內文; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}Retail is dead, long live retail. Shoplifters explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways.Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods to breath new life into the traditional retail flow. It is this creative struggle that has heralded in a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogues between a shop and its consumers are becoming increasingly important. Companies are tapping top designers and retooling their talents, be it through sophisticated flagship stores or unexpected temporary venues. Shoplifters showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.
