Edge: Turning Adversity into Advantage | 誠品線上

隱性優勢: 限制可成為機會, 弱點也可以成為獨特資產, 善用自己所有條件發光

內容簡介

內容簡介 你是否曾覺得辛苦付出總是被辜負，別人不了解你有多努力？你知道巴菲特也有侷限嗎？他如何評估自己的能力圈？有時你知道別人心存偏見、低估了你的能力、限制了你的機會，這有辦法改變嗎？努力不一定能成功，條件不必然是限制。關鍵在能夠化劣勢為優勢。導引別人理解你獨特的價值，即使環境不利，你也能如鑽石面面光彩耀眼！脫穎而出的優勢到底是從何而來？沒有人的條件是完美無缺，每一家企業都有不利的條件與缺陷。在現實世界中，外觀、種族、性別、經驗等都可能形成刻板印象，影響判斷，我們辛勤耕耘很可能因此無法獲得賞識，努力付出卻未能換得等值的回報。如何化劣勢為優勢，黃樂仁發展出一套方法。你並非條件真的特別差，只是必須學會聰明努力的方式。作者黃樂仁是哈佛大學商學院第一位台灣裔女教授，專門研究個人與新創化劣勢為優勢的能力，如何翻轉刻板印象與障礙，化阻力為助力；她也融合了她自己從平凡的移民家庭、打入主流精英學術圈的經驗，深信條件並非天生，每個人都可以創造自己的優勢，引起廣大迴響。她從多年研究整理出一套翻轉劣勢的思考方法，每個人都可運用：提升價值 Enrich：掌握自己的基本特色、了解自己的能力圈，從限制中發掘潛藏的機會，就能夠找出可以帶來價值的切入點。製造喜悅 Delight：隨機應變、創造意外驚喜是重要的能力，先讓人開心、卸下防衛，才能打開機會之門。導引定見 Guide：我們每個人身上都被貼滿標籤，沒有人逃過刻板印象的影響。要主動引導別人的看法，重新定位別人眼中的自己。有效努力Effort：努力是必要條件，但是並不保證成功。要聰明的全力以赴，你的價值才能真正被賞識。每個人都是顆鑽石，每一個切面都可以閃耀奪目！本中文書介出自《隱性優勢: 限制可成為機會, 弱點也可以成為獨特資產, 善用自己所有條件發光》天下雜誌股份有限公司出版Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor.How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off?Laura Huang has come up against that problem many times--and so has anyone who's ever felt out of place or underestimated. Many of us sit back quietly, hoping that our hard work and effort will speak for itself. Or we try to force ourselves into the mold of who we think is "successful, " stifling the creativity and charm that makes us unique and memorable.In Edge, Huang offers a different approach. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions--of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters' doubts about his physical disabilities.Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp."

作者介紹

作者介紹 Laura HuangLaura Huang is an associate professor at Harvard Business School; previously, she was an assistant professor at the Wharton School, University of Pennsylvania. Her research has been featured in the Financial Times, The Wall Street Journal, USA Today, Forbes, and Nature. Her research has won awards including a 2016 Kauffman Foundation Fellowship; Huang was named one of the 40 Best Business School Professors Under the Age of 40 by Poets & Quants. Her speaking and consulting clients include Google, Uber, BlackRock, Keystone, Bionic, and the Level Playing Field Institute. This is her first book.

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