The Story Factor | 誠品線上

The Story Factor

作者 Simmons, Annette
出版社 Hachette Book Group USA
商品描述 The Story Factor:Thismodernclassicteachesyoutousetheartofstorytellingtopersuade,motivate,andinspireinlifeandbusinessAnyoneseekingtoinfluenceothersmustfirstknow


內容簡介 This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and businessAnyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals. A modern classic, revised and expanded: How the age-old art of storytelling can transform the way we communicate-and the way we do business


作者介紹 Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.


書名 / The Story Factor
作者 / Simmons, Annette
簡介 / The Story Factor:Thismodernclassicteachesyoutousetheartofstorytellingtopersuade,motivate,andinspireinlifeandbusinessAnyoneseekingtoinfluenceothersmustfirstknow
出版社 / Hachette Book Group USA
ISBN13 / 9780465078073
ISBN10 / 0465078079
EAN / 9780465078073
誠品26碼 / 2680177222009
頁數 / 288
注音版 /
裝訂 / P:平裝
語言 / 3:英文
級別 / N:無