內容簡介
內容簡介 This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
作者介紹
作者介紹 Michael Zager is the Dorothy F. Schmidt Eminent Scholar in Performing Arts and professor of music and director of commercial music at Florida Atlantic University. He is the author ofMusic Production: A Manual for Producers, Composers, Arrangers, and Students (Scarecrow Press, 2006).