內容簡介
內容簡介 新創思維：如何運用創新改革企業文化及驅動成長暢銷書《精實創業》作者艾瑞克‧萊斯揭露如何將創新改革運用在各種企業，幫助初創公司成長及驅動創新，改變成真正的現代企業，準備迎向21世紀更多挑戰在《精實創業》中，艾瑞克‧萊斯為新創公司展開一套專屬的創業方法論，用最小可行產品、顧客為中心，及科學測試為主，以最敏捷的速度和最低風險開發出成功率高的產品。而在本書《新創思維》中，他將重心轉移到整個事業組織，成功組織及建立奇異公司及Toyota、科技巨頭如亞馬遜及臉書，還有新世代矽谷新星Airbnb及Twilio。萊斯透過他過去5年與各大企業組織合作的經驗，包括非營利組織、非政府組織及政府單位，過程中證實他的精實創業同樣能運用在成熟企業上，雖然仍需要轉化和變通，但基本核心是一致的。內容收錄更宏觀的角度與願景，驅動企業向前及達到願景目標。 The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
