內容簡介
內容簡介 為什麼字體這麼重要？發現字體的神奇力量，字體變化不但會影響決策，改變想法，顛覆你對世界的認知字體與我們的生活息息相關，但到底為什麼字體的變化會影響我們閱讀，甚至改變我們的選擇？本書以科學及藝術角度探討字體對我們的遠大影響。為何不同風格的字體會喚醒我們特殊的經歷與聯想？每一種字體都有其特殊的性格，有的字體使人感到被信任、使人起疑、賦予信心、讓事情看起來更順利，或是讓產品看起來更美味。其實字體隱藏許多不為人知的密碼，能觸發人的記憶、聯想力及刺激多重感官。◎字體的變化能轉換文字的意義◎你使用的字體會透漏你的真實性格◎探索你面對不同字體的情緒反應，善用不同字體以傳達最適切的訊息◎神奇的是，字體居然能改變我們對食物的喜好We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
