TYPE IN MOTION 2 | 誠品線上

TYPE IN MOTION 2

內容簡介

內容簡介 Type in Motion 2 raises visual communication and motion graphics to new levels and captures the true spirit of innovation and imagination in the contemporary design scene. The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups.It has been six years since the publication of the internationally successful Type in Motion, the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated.Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

各界推薦

各界推薦 1999年Matt Woolman出版了《Type in Motion》，該書收錄了相當多的出色的動畫圖像作品，當時出版之後，被相當多影像工作者視為必讀聖經。事隔了六年，Matt Woolman出版了最新的《Type in Motion 2》。 這些年間圖像作品加入了更多新的技巧、有更多新世代設計者投入這個領域，動畫圖像更有長足的進步；這些演化及進展，也都收錄在本書中。 本書可以說是當代數位藝術的工具經典，作者不僅從電影、廣告與紀錄片中舉出相關例子，更收錄了在網路、錄影帶、書籍等媒體曾出現的優秀作品。本書可以說是設計者的工作靈感聖經；而對於非相關產業從業人員的一般讀者，書中的創意與數位藝術則可以讓讀者瞭解當今數位設計的發展概況。 【94年9月好讀推薦】六年前數位藝術創作者人手一冊的Type in Motion在今年終於出了第二集，以五大主題、超過八十個案例更新了六年內業界的劇烈變化，不僅可作為實用的參考，書本身也是傑出的設計作品。

作者介紹

作者介紹 Matt Woolman is an associate professor and chair of the Graphic Design Program in the School of the Arts, Virginia Commonwealth University.

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