Little Bets: How Breakthrough Ideas Emerge from Small Discoveries | 誠品線上

花小錢賭贏大生意: 從脫口秀到熱賣產品都在用的暢銷感測試技術

內容簡介

內容簡介 “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal).What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

作者介紹

作者介紹 Peter Sims is a bestselling author, entrepreneur, and speaker, as well as the coauthor of The Wall Street Journal and BusinessWeek bestseller True North. His articles have appeared in Harvard Business Review, TechCrunch, and as an expert blogger for Fast Company, and he collaborates with faculty at Stanford�s Institute of Design (the d.school). He lives in San Francisco.

商品規格

活動

• 9/30前 全站滿$3,300折$400
• 9/30前 圖書滿$1,000折$100
• 9/30前 全站滿$1,588折$158
• 外文館慶-滿$899現折$80