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征服: 歐巴馬超凡溝通與激勵演說的精彩剖析

內容簡介

內容簡介 帶來願景的演說力量歐巴馬把演說的力量帶回美國的政治界。透過運用安排得宜的公眾演說技巧，他不僅能激起如雷般的掌聲，更能在他的聽眾當中激起真正的改變。在一場接著一場的演說當中，歐巴馬用他激勵人心的願景、讓人奮起的修辭以及充滿魅力的風度，「點燃」千百萬熱情的支持者。他出色的溝通技巧促成了前所未見的政治運動，並且幫助歐巴馬成功，讓他成為美國史上第一位非裔總統。 但鼓舞並說服千百萬人不僅僅是天賦的產物而已—歐巴馬磨利這些技巧，讓他在從三十人到兩萬人的群眾面前成為一位效果極佳的演說者。這些技巧不只在政治界非常重要，對於各行各業的企業主管、經理人以及領導者來說亦是如此。 本書談的是關於說服的藝術、表達的力道以及最有效的溝通方法。從建立強烈主張及面對棘手議題、到鼓舞團隊或人員邁向下一階段的創新和生產力，本書為你提供可茲運用的工具，透過學習以下幾點，為你的組織各個層面帶來正面改變： 建立強烈的第一印象運用肢體語言和聲音建立共同立場爭取信心和信賴贏得感情和理智說清楚、講明白透過引起迴響的影像和語言來傳達你的願景營造至漸強高點並留下持續的印象 不論你是經理人、高階主管或是公開演講人、老師、企業主或是社區領導人，《征服》一書將會為你提供表述的技巧，讓你能激發鼓動各種不同規模的群眾。 (本文簡介引自中文版《征服: 歐巴馬超凡溝通與激勵演說的精彩剖析》麥格羅希爾出版)

產品目錄

產品目錄 Acknowledgments ix Introduction xii Chapter 1 The Speech That Started it All 1 2004 Democratic National Convention Keynote Address 2 Effective Use of Body Language and Voice 14 Establishing Common Ground 15 Speaking to Audience Concerns: Winning Hearts and Minds 16 Conveying Vision through Personification and Words that Resonate 17 Driving Points Home 17 Excellent Persuasion Techniques 18 Building to a Crescendo and Leaving a Strong Last Impression 18 Chapter 2 Earning Trust and Confidence 21 Charisma of a Leader 22 Creating Strong First Impressions- Image and Body Language 23 Leveraging Second Impressions- Voice and Intonation 25 Using Effective Gestures 28 Maximizing Props 29 Beginning Strong 33 Conveying Admirable Ethics- Developing Teflon 36 What We've Learned- Practices for Earning Trust and Confidence 39 Chapter 3 Breaking Down Barriers 41 Achieving Transcendence 42 Acknowledging the Elephant in the Room 43 Stressing Common Dreams and Values 44 Drawing Attention to Shared History 48 Illuminating Shared Experiences 52 Employing Words that Resonate: The Historical and Political Lexicon 54 Using Words that Resonate-BiblicalTruths 57 Leveraging Other People's Words 58 What We've Learned-Practices for Breaking Down Barriers 62 Chapter 4 Winning Hearts and Minds 65 Knowing Your Audience 66 Knowing When Not to Enumerate 68 Employing Details Effectively 72 Personalizing the Message: "I" and Experience 74 Connecting One to One; "You" and "T" 76 Personalizing the Message: The "We" Connection 78 What We've Learned- Practices for Winning Hearts and Minds 80 Chapter 5 Conveying Vision 81 ReferencingHistory and the Familiar 82 Using Descriptive Words as Visual Aids 85 Drawing on Symbolism 87 Leveraging Corollaries 87 Personifying Ideas and Conferring Physicality 89 Providing Just-Enough Detail 91 Creating Dynamic Images 92 Leveraging a Backward Loop 93 Illustrating with Anecdotes 95 What We've Learned- Practices for Conveying Vision 101 Chapter 6 Driving Points Home 105 Prioritizing and Focusing on Themes 106 Using Rhetorical Questions 106 Employing Effective Repetition 107 Leveraging Pace and Tone 115 Communicating with Slogans and Refrains 124 What We've Learned- Practices for Driving Points Home 127 Chapter 7 Persuading 129 Eliciting a Nod 130 Sequencing Ideas 131 Addressing Nonrhetorical Questions 132 Addressing Objections 134 Using Juxtaposition and Antithesis- Comparing and Contrasting 136 What We've Learned- Practices for Persuading 152 Chapter 8 Facing And Overcoming Controversy 155 Knowing Your Goals: Rejecting atf^Denouncing 156 Recasting the Tone: Humility and Gracious Beginnings 159 Resetting Your Image: Leveraging Props 160 Recasting the Dialogue: Language Choice 161 Addressing Error Head-On: Accepting Responsibility 162 What We've Learned- Practices for Facing and Overcoming Obstacles 170 Chapter 9 Motivating Others to Action And Leaving Strong Last Impressions 173 Inspiring Others to Great Achievements 174 Creating a Sense of Momentum and Urgency 177 Building to a Crescendo 181 Repeating Takeaways and Slogans 185 Directing to Low-Hanging Fruit 187 Purting It All Together to End Strong 189 What We've Learned- Practices for Motivating Others to Action and Leaving Strong Last Impressions 192 Chapter 10 The Speeches That Made History 193 2008 Nomination Acceptance Speech 193 Election Night Victory Speech, Grant Park, Chicago 219 Barack Obama's Inaugural Address 225 Address to Ghana's Parliament 234 Joint Session of Congress on Health Care 247 EndNotes 267

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