Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating Markets of Tomorrow | 誠品線上

競爭大未來: 掌控產業、創造未來的突破策略

內容簡介

內容簡介 New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

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