Strategic Management: Concepts (5 Ed.) | 誠品線上

Strategic Management: Concepts (5 Ed.)

內容簡介

內容簡介 1.Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. 2.Engage students in practical and relevant application of theory using a holistic Analysis, Formulation, and Implementation (AFI) Strategy Framework. 3.Customize via Create: select chapters, mini-cases, full length cases or premier third-party cases from Harvard, Darden.

作者介紹

作者介紹 Frank T. Rothaermel現職：Georgia Institute Of Technology

產品目錄

產品目錄 PART I: ANALYSIS Ch 1 What Is Strategy? Ch 2 Strategic Leadership: Managing the Strategy Process Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies Ch 5 Competitive Advantage, Firm Performance, and Business Models PART II: FORMULATION Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Ch 7 Business Strategy: Innovation and Entrepreneurship Ch 8 Corporate Strategy: Vertical Integration and Diversification Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions Ch10 Global Strategy: Competing Around the World PART III: IMPLEMENTATION Ch11 Organizational Design: Structure, Culture, and Control Ch12 Corporate Governance and Business Ethics PART IV: MINICASES PART V: FULL-LENGTH CASES

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最佳賣點 : 策略管理

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