Business Foundations: A Changing World (11 Ed.) | 誠品線上

Business Foundations: A Changing World (11 Ed.)

內容簡介

內容簡介 1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. 2.Offers a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable. 3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today

作者介紹

作者介紹 O. C. Ferrell現職：University of New MexicoGeoffrey Hirt現職：DePaul UniversityLinda Ferrell現職：University of New Mexico

產品目錄

產品目錄 PART I: BUSINESS IN A CHANGING WORLD Ch 1 The Dynamics of Business and Economics Ch 2 Business Ethics and Social Responsibility Ch 3 Business in a Borderless World PART II: STARTING AND GROWING A BUSINESS Ch 4 Options for Organizing Business Ch 5 Small Business, Entrepreneurship, and Franchising PART III: MANAGING FOR QUALITY AND COMPETITIVENESS Ch 6 The Nature of Management Ch 7 Organization, Teamwork, and Communication Ch 8 Managing Service and Manufacturing Operations PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE Ch 9 Motivating the Workforce Ch10 Managing Human Resources PART V: Marketing Developing Relationships Ch11 Customer-Driven Marketing Ch12 Dimensions of Marketing Strategy Ch13 Digital Marketing and Social Networking PART VI: FINANCING THE ENTERPRISE Ch14 Accounting and Financial Statements Ch15 Money and the Financial System Ch16 Financial Management and Securities Markets

商品規格

活動

• 外文館慶-滿$1500現折$150
• 外文館慶-滿$1000現折$100