Business Foundations: A Changing World (11 Ed.) | 誠品線上

內容簡介

內容簡介 1.Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. 2.Offers a briefer, flexible, and integrated resource that is exciting, happening, focused and applicable. 3.Has a mixture of content and resources blended with application examples, activities, and fresh topics that show students what is happening in the world of business today

作者介紹

作者介紹 O. C. Ferrell現職:University of New MexicoGeoffrey Hirt現職:DePaul UniversityLinda Ferrell現職:University of New Mexico

產品目錄

產品目錄 PART I: BUSINESS IN A CHANGING WORLD Ch 1 The Dynamics of Business and Economics Ch 2 Business Ethics and Social Responsibility Ch 3 Business in a Borderless World PART II: STARTING AND GROWING A BUSINESS Ch 4 Options for Organizing Business Ch 5 Small Business, Entrepreneurship, and Franchising PART III: MANAGING FOR QUALITY AND COMPETITIVENESS Ch 6 The Nature of Management Ch 7 Organization, Teamwork, and Communication Ch 8 Managing Service and Manufacturing Operations PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE Ch 9 Motivating the Workforce Ch10 Managing Human Resources PART V: Marketing Developing Relationships Ch11 Customer-Driven Marketing Ch12 Dimensions of Marketing Strategy Ch13 Digital Marketing and Social Networking PART VI: FINANCING THE ENTERPRISE Ch14 Accounting and Financial Statements Ch15 Money and the Financial System Ch16 Financial Management and Securities Markets

Business Foundations: A Changing World (11 Ed.):1.Connect:Ahighlyreliable,easy-to-usehomeworkandlearningmanagementsolutionthatembedslearningscienceandaward-win

書名 / Business Foundations: A Changing World (11 Ed.)
簡介 / Business Foundations: A Changing World (11 Ed.):1.Connect:Ahighlyreliable,easy-to-usehomeworkandlearningmanagementsolutionthatembedslearningscienceandaward-win
作者 / O. C. Ferrell Geoffrey Hirt Linda Ferrell
出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司
誠品26碼 / 2681466774001
ISBN13 / 9781259921834
ISBN10 / 1259921832
EAN / 9781259921834
裝訂 / 平裝
頁數 / 609
語言 / 英文
級別 /
尺寸 / 25.4X20.1X2.1CM
用電 / N