Business Communication: Developing Leaders for a Networked World (3 Ed.) | 誠品線上

Business Communication: Developing Leaders for a Networked World (3 Ed.)

內容簡介

內容簡介 Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

作者介紹

作者介紹 ■作者簡介Peter W. Cardon學歷：University of Southern California

產品目錄

產品目錄 PART I INTRODUCTION TO BUSINESS COMMUNICATIONCh 1 Establishing CredibilityPART II PRINCIPLES OF INTERPERSONAL COMMUNICATIONCh 2 Interpersonal Communication and Emotional IntelligenceCh 3 Team Communication and Difficult ConversationsCh 4 Communicating Across CulturesPART III PRINCIPLES FOR BUSINESS MESSAGESCh 5 Creating Effective Business MessagesCh 6 Improving Readability with Style and DesignCh 7 Email and Other Traditional Tools for Business CommunicationCh 8 Social Media for Business CommunicationPART IV TYPES OF BUSINESS MESSAGESCh 9 Routine Business MessagesCh10 Persuasive MessagesCh11 Bad-News MessagesPart V Reports and PresentationsCh12 Research and Business Proposals and Planning for Business ReortsCh13 Completing Business Proposals and Business ReportsCh14 Planning PresentationsCh15 Delivering PresentationsCh16 Employment Communication

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