作者介紹
作者介紹 Paul Parton is an internationally renowned brand strategist whose career has spanned three decades and three continents. He currently serves as Group Chief Strategy Officer for the PR firm Golin. Since joining the agency in 2019, the agency was named PRWeek's large agency of the year three times, and global agency of the year twice. Prior to Golin, Paul founded The Brooklyn Brothers creative agency in 2005, and worked for international advertising agency DDB as Executive Director of Brand Planning in their New York office. He began his career as a graduate trainee with Ogilvy and Mather in London, and holds an MBA with distinction in strategic marketing.
