Reason Why Advertising: The Original Framework for Direct-Response Marketing
| 作者 | John E. Kennedy |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Reason Why Advertising: The Original Framework for Direct-Response Marketing：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳 |
作者介紹
作者介紹 John E. Kennedy (1864-1928) was a pioneering advertising copywriter whose groundbreaking ideas transformed the industry. A former Canadian Mountie turned ad man; Kennedy introduced the concept of "Reason Why Advertising"--the idea that every advertisement should provide a logical, compelling reason for the customer to buy. His belief that advertising should be "salesmanship on paper" challenged traditional advertising practices at the time, and laid the foundation for what would become modern direct-response marketing.
商品規格
| 書名 / | Reason Why Advertising: The Original Framework for Direct-Response Marketing |
|---|---|
| 作者 / | John E. Kennedy |
| 簡介 / | Reason Why Advertising: The Original Framework for Direct-Response Marketing：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳 |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781640956483 |
| ISBN10 / | |
| EAN / | 9781640956483 |
| 誠品26碼 / | |
| 裝訂 / | P:平裝 |
| 頁數 / | 96 |
| 重量(g) / | 131.5 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 20.3X12.7X0.7CM |