Digital Advertising: Theory and Research
| 作者 | Shelly Rodgers ; Esther Thorson |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Digital Advertising: Theory and Research：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的溫度，打造全新的文化場域。 |
作者介紹
作者介紹 Shelly Rodgers is Professor of Strategic Communication at the Missouri School of Journalism. With more than $18.5 million in grant support, her research focuses on advertising, health, and new technology. Esther Thorson is Professor of Journalism at the College of Communication Arts and Sciences at Michigan State University. She spent 23 years as Associate Dean of Journalism at the University of Missouri.
商品規格
| 書名 / | Digital Advertising: Theory and Research |
|---|---|
| 作者 / | Shelly Rodgers ; Esther Thorson |
| 簡介 / | Digital Advertising: Theory and Research：，：誠品以「人文、藝術、創意、生活」為核心價值，由推廣閱讀出發，並透過線上網路，傳遞博雅的溫度，打造全新的文化場域。 |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781138654457 |
| ISBN10 / | |
| EAN / | 9781138654457 |
| 誠品26碼 / | |
| 裝訂 / | P:平裝 |
| 頁數 / | 466 |
| 重量(g) / | 703.1 |
| 語言 / | 3:英文 |
| 級別 / | N:無 |
| 尺寸 / | 15.2X22.9X3.6CM |