Enzo Ferrari: The Man and the Machine (Movie Tie-in Ed.) | 誠品線上

Enzo Ferrari: The Man and the Machine (Movie Tie-in Ed.)

內容簡介

內容簡介 賽車傳記電影《法拉利》★ 永不停歇的激情—— Ferrari 創辦人恩佐·法拉利（Enzo Ferrari）的傳奇故事天才？暴君？抑或是權力掮客？全球知名跑車品牌 Ferrari 創辦人恩佐·法拉利（Enzo Ferrari），二十世紀最具權勢的男人之一，如何從默默無聞的少年，成為知名賽車手？又如何打造法拉利品牌，成為全球最知名的跑車製造商？這本傳記深入探究恩佐·法拉利的ㄧ生，從他早年在摩德納（Modena）小鎮的成長經歷、與私生子的複雜關係，到他對速度的狂熱、高明的行銷策略以及極具成效的管理手腕，還有未完成的夢想，《Enzo Ferrari: The Man and the Machine》是一本節奏明快、引人入勝的傳記，忠實呈現了這位傳奇人物的複雜性。這本書讓您了解：法拉利如何從一個默默無聞的少年，成為賽車界的傳奇人物？法拉利如何打造 Ferrari 品牌，成為全球最知名的跑車製造商？法拉利有哪些鮮為人知的秘密？The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand—the inspiration for the major motion picture Ferrari directed by Michael Mann—featuring a new foreword, epilogue, and photo insertGenius? Tyrant? Power broker? Enzo Ferrari is the impressively researched, fully detailed biography of one of the most powerful men of the twentieth century. Brock Yates penetrated Ferrari’s inner circle and reveals everything, from his early days in the town of Modena to his bizarre relationship with his illegitimate son; from his fanatic passion for speed to his brilliant marketing of the famous Ferrari image; from his manipulative but enormously effective management tactics to his own frustrated dreams. Fast, fun, and scandalous, Enzo Ferrari more than lives up to its remarkable subject.

作者介紹

作者介紹 Brock YatesBrock Yates (1933–2016) was an American television and print journalist, screenwriter, and bestselling author. He was the longtime executive editor of Car and Driver magazine. He was inducted into the Motorsports Hall of Fame in America in 2017.

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最佳賣點

最佳賣點 : The sweeping biography of the enigmatic racer and sports car mogul who built the Ferrari brand

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