Choose Your Enemies Wisely: Business Planning for the Audacious Few

敵人和對手差別在哪？
✰選擇你的敵人：激發成長的動力！


你是不是經常將對手 (Competitor) 和敵人 (Enemy) 混為一談？


「對手」是你暸若指掌的人，你追蹤他們的動向，分析他們的優缺點，能夠冷靜應對；「敵人」則截然不同，他們是那些曾嘲笑你、質疑你能力，並且踐踏過你夢想的人，每當想到他們，情緒就會被激發，點燃一股不可阻擋的決心！


《華爾街日報》暢銷作者 Patrick Bet-David、Valuetainment 創辦人及 The PBD Podcast 主持人—教你如何將這種情緒，轉化為推進業務的強大動力！透過本書，你將學會如何明智的選擇敵人，並透過12個商業建設模組 (Business Building Blocks) 出奇制勝，適合願景家、夢想家、大格局思考者，跟隨 Patrick Bet-David 的計劃，為您的企業建立成功的基石，實現最大膽的目標。

What’s the difference between your competitor and your enemy?

You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses.

But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything—or anyone—stop you.

In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after.

But first, you need to choose your enemies wisely.

Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success.

Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.