內容簡介
內容簡介 Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention ― so your marketing will make a real difference in growing your business and profits.In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers ― and customers into superfans of your business and brand.Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to:Understand and use your marketing data more effectivelyImprove conversion rates at every touch pointNurture your most valuable customer and client relationshipsMake sure your website and social media are doing what they shouldCreate a marketing strategy that’s uniquely suited to your business’s needs
作者介紹
作者介紹 Amy MiocevichAMY MIOCEVICH is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.