Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen | 誠品線上

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

內容簡介

內容簡介 當您應用StoryBrand框架時，您的品牌將脫穎而出。透過開發這套框架來澄清訊息並擴展業務，即將變得更加簡單……自《跟誰行銷都成交》首次出版以來，已有超過一百萬名商業領袖發現了唐納．米勒（Donald Miller）強大的StoryBrand框架，並因此促進了業務增長。現在，這本連接顧客的經典資源已被全面修訂和更新，讓它成為一個更強大的工具，幫助您有效吸引顧客。在這個充滿即時干擾的世界中，企業主很難有效地在噪音中脫穎而出，與顧客建立聯繫。若沒有清晰、獨特的品牌訊息，顧客將無法理解您能為他們做些什麼，也不會與您互動。在《跟誰行銷都成交 2.0》中，唐納．米勒不僅深入講解如何運用七大故事元素，還將提供一個最強大、最前沿的工具，幫助您提升品牌訊息的效能和傳達效果。StoryBrand框架是一個經過驗證的流程，幫助成千上萬家公司與現有顧客建立聯繫，為他們帶來最終的競爭優勢。現在，您將能夠獲取這套經過完善的版本，使它成為您業務發展中不可或缺的利器。無論您是市值數十億公司的行銷總監、小企業主、正在競選的政治家，還是搖滾樂隊的主唱，**《跟誰行銷都成交 2.0》**都將永遠改變您向他人介紹自己、描述您的業務，以及向顧客傳達您獨特價值的方式。When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

各界推薦

各界推薦 書評翻譯珍娜．庫奇爾（Jenna Kutcher），《The Goal Digger Podcast》主持人，《How Are You, Really?》紐約時報暢銷書作者：「《跟誰行銷都成交》 是您穿越噪音、讓訊息引起共鳴的指南。唐納．米勒的智慧教我們如何將顧客引入一個故事，讓他們成為自己轉變旅程中的英雄。這不僅僅是一本書，而是一段激發熱情、提升影響力的啟發之旅！」威爾．吉達拉（Will Guidara），《Unreasonable Hospitality》作者：「《跟誰行銷都成交》 不僅是澄清訊息，更是澄清使命。如果我們期望改變顧客的生活，就必須扮演引導者，幫助英雄在他們自己的故事中取得勝利。唐納．米勒在書中教我們如何透過這種方式，找到工作中的深刻意義。」肯．布蘭查德（Ken Blanchard），The Ken Blanchard Companies 首席精神官，《The New One Minute Manager》合著者：「唐納．米勒應該和您的公司合作，就像他和我們公司合作一樣。學習了他的框架後，我們修改了網站，效果立竿見影。StoryBrand框架有效，我們正在全公司範圍內實施。讀這本書吧！」比爾．哈斯蘭（Bill Haslam），田納西州第49任州長：「唐納．米勒提醒我們，所有有效的訊息傳遞始於並終於同理心。他知道，若想被看見、被聽見、被理解，第一步是傾聽。想要與人建立深刻連結，就讀這本書吧！」約翰．C．麥斯威爾（John C. Maxwell），紐約時報暢銷書排名第一作者：「唐納．米勒不僅教您如何銷售產品，還教您如何改變顧客的生活。您的顧客需要您在他們的生活中扮演重要角色，這本書會教您如何做到。如果您想讓業務增長，讀這本書吧！」麥可．海特（Michael Hyatt），紐約時報暢銷書作者，Full Focus 創辦人：「我多年來一直在業務中使用唐納．米勒的StoryBrand框架，這是我所知道最好的行銷工具。我們每次推出產品都會用它。我也推薦他給我的公司和客戶。現在，所有這些劃時代的洞見，都可以在這本書中輕鬆獲取。」萊恩．戴斯（Ryan Deiss），DigitalMarketer 創辦人兼執行長：「如果您喜歡賺錢，就讀這本書。StoryBrand框架能幫您打造顧客願意傾聽和回應的銷售訊息。我們經常使用它，而且屢試不爽！」艾咪．波特菲爾德（Amy Porterfield），紐約時報暢銷書《Two Weeks Notice》作者，《Online Marketing Made Easy》播客主持人：「StoryBrand框架讓我的轉換率大幅提升。我用它重新撰寫一個網路研討會報名頁面，對冷流量廣告的轉換率高達 60%！這實在驚人。我特別喜歡StoryBrand總是將顧客放在首位，這也符合我公司的核心價值（而且銷售業績空前提升！）。現在，我們將StoryBrand框架應用於每個銷售頁面、首頁、電子郵件和所有行銷文案。」賽斯．高汀（Seth Godin），《All Marketers Are Liars》作者：「這是一本開創性的書，圍繞著一個能夠澄清、激勵並改變您業務的理念。唐納．米勒提供了一種具體、詳細且實用的方法，幫助您改變您對自己工作的表達方式。」戴夫．拉姆齊（Dave Ramsey），紐約時報排名第一暢銷書作者：「這是今年最重要的商業 行銷書籍。所有傳播者都了解故事的力量。唐納．米勒掌握了讓您的行銷訊息穿透史上最飽和市場噪音的流程。您一定要讀這本書！」Review'Building a StoryBrand is your guide to cutting through the noise and making your message resonate. Donald Miller's wisdom shows us how to draw customers into a story where they're the heroes of their own transformation. This isn't just a book--it's an inspiring journey that'll ignite your passion and elevate your impact!' -- JENNA KUTCHER, Host of The Goal Digger Podcast and NYT bestselling author of How Are You, Really?'Building a StoryBrand isn't just about clarifying your message, it's about clarifying your mission. Playing the role of Guide so you can help Heroes win in their own story must be a foundational drive if we expect to transform our customers' lives. In this book, Don Miller shows us all how to find incredible meaning in our work by doing exactly that.' -- WILL GUIDARA, author of Unreasonable Hospitality'Donald Miller ought to be working with your company just like he worked with ours. We changed our website after learning his framework and the results were fantastic. We noticed a difference right away. The StoryBrand Framework works--and we are implementing it companywide. Read this book!' -- KEN BLANCHARD, chief spiritual officer of The Ken Blanchard Companies and coauthor of The New One Minute Manager'Donald Miller reminds us that all good messaging begins and ends with empathy. He knows that if you want to be seen, heard, and understood, the first step is to listen. Get this book if you want to connect with people in a profound way.' -- BILL HASLAM, forty-ninth governor of Tennessee'Donald Miller will teach you a lot more than how to sell products; he will teach you how to transform the lives of your customers. Your customers need you to play a role in their lives, and this book will teach you how. If you want your business to grow, read this book.' -- JOHN C. MAXWELL, #1 New York Times bestselling author'I've been using Don Miller's StoryBrand Framework in my business for years now. It's the single best marketing tool I know. We use it on every product we launch. I've had Don personally teach my company and clients, and I recommend him to everyone. Now, all these revolutionary insights are easily accessible between these covers.' -- MICHAEL HYATT, New York Times bestselling author and founder of Full Focus'If you like making money, read this book. The StoryBrand Framework will help you create sales messages that people listen and respond to. We use it all the time, and it works!' -- RYAN DEISS, founder and CEO of DigitalMarketer'StoryBrand is the best thing to happen to my conversions in a long time. After rewriting one webinar registration page using the StoryBrand framework, the page converted at 60% to a cold ads audience. That's UNHEARD of! I especially love that StoryBrand always puts the customer first, which aligns with my company's core values. (And it doesn't hurt that sales have never been better!) We now use the StoryBrand framework for every sales page... home page... email... anywhere in my business that we write copy.' -- AMY PORTERFIELD, New York Times bestselling author of Two Weeks Notice and host of the Online Marketing Made Easy podcast'This is a seminal book built around an idea that will clarify, energize, and transform your business. Donald Miller offers a specific, detailed, and useful way to change the way you talk about the work you care about.' -- SETH GODIN, author of All Marketers Are Liars'This is the most important business marketing book of the year. All communicators know the power of Story. Donald Miller has captured the process to make your marketing pierce the white noise of the most overserved marketing generation in history. You have to read this book!' -- DAVE RAMSEY, #1 New York Times bestselling author

作者介紹

作者介紹 唐納．米勒（Donald Miller）是 StoryBrand 和 Business Made Simple 的執行長，亦是 Coach Builder YouTube 頻道的主持人。他著有多本暢銷書，包括《跟誰行銷都成交》（原名：《Building a StoryBrand》）、《行銷簡單學》（原名：《Marketing Made Simple》）和《小企業增長學》（原名：《How to Grow Your Small Business》）。他與妻子伊麗莎白（Elizabeth）及女兒艾瑪琳（Emmeline）定居於美國田納西州納什維爾。Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube Channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

商品規格

最佳賣點

最佳賣點 : 知名行銷專家唐納．米勒新書，他也是StoryBrand和Business Made Simple的執行長。本書提供七大故事元素框架，幫助企業釐清品牌訊息，吸引顧客並促進業績成長。適合行銷人員、企業主及品牌經理，學會打造引人共鳴的品牌故事，讓顧客真正傾聽並採取行動。