| 作者 | Zvi Bodie/ Alex Kane/ Alan J. Marcus |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | Essentials of Investments (13 Ed.)：Themarket-leadingundergraduateinvestmentstextbook,EssentialsofInvestmentsbyBodie,Kane,andMarcus,continuallyadaptstothedynami |
內容簡介 PART I: ELEMENTS OF INVESTMENTS Ch 1 Investments Background and Issues Ch 2 Asset Classes and Financial Instruments Ch 3 How Securities Trade Ch 4 Mutual Funds and Other Investment Companies PART II: PORTFOLIO THEORY Ch 5 Risk, Return, and the Historical Record Ch 6 Efficient Diversification Ch 7 Capital Asset Pricing and Arbitrage Pricing Theory Ch 8 The Efficient Market Hypothesis Ch9 Behavioral Finance and Technical Analysis PART III: DEBT SECURITIES Ch10 Bond Prices and Yields Ch11 Managing Bond Portfolios PART IV: SECURITY ANALYSIS Ch12 Macroeconomic and Industry Analysis Ch13 Equity Valuation Ch14 Financial Statement Analysis PART V: DERIVATIVE MARKETS Ch15 Options Markets Ch16 Option Valuation Ch17 Futures Markets and Risk Management PART VI: ACTIVE INVESTMENT MANAGEMENT Ch18 Evaluating Investment Performance Ch19 International Diversification Ch20 Alternative Assets Ch21 Taxes, Inflation, and Financial Planning Ch22 Investors and the Investment Process
| 書名 / | Essentials of Investments (13 Ed.) |
|---|---|
| 作者 / | Zvi Bodie Alex Kane Alan J. Marcus |
| 簡介 / | Essentials of Investments (13 Ed.)：Themarket-leadingundergraduateinvestmentstextbook,EssentialsofInvestmentsbyBodie,Kane,andMarcus,continuallyadaptstothedynami |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781266885389 |
| ISBN10 / | |
| EAN / | 9781266885389 |
| 誠品26碼 / | 2682619846002 |
| 頁數 / | 754 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 27.7X21.6X2.5CM |
| 級別 / | N:無 |
| 重量(g) / | 1410 |
最佳賣點 : 投資學