Nike: Better is Temporary | 誠品線上

Nike: Better is Temporary

內容簡介

內容簡介 NIKE官方授權品牌專書《Better is Temporary》國際知名品牌NIKE創立半個多世紀來，在運動潮流界，總是扮演著重要的革命性角色：無論在商品的設計或創新，總是領先其他品牌，創造出最具時代代表性的運動用品。其商品定位和廣告亦不斷推陳出新，往往引領整個運動產業，成為歷史經典。作者Sam Grawe是首位獲得NIKE獨家授權的作家，得以進入NIKE核心創意團隊採訪，完整剖析品牌設計哲學、探究NIKE全球瘋迷原因。此專書內副大量圖片，紀錄商品設計完整過程，其中包含許多未對外公開過的品牌經典回顧影像，因此是運動迷與Nike鐵粉必備收藏。同時，《Better is Temporary》也是對廣告、潮流服飾設計、娛樂產業有興趣的讀者們，必須拜讀的品牌打造範例經典。NIKE精確且獨特的品牌定位，讓其風格從職業運動員橫跨到日常街頭潮流。成為全球辨識度最高的品牌。在設計、材質、版型、機能方面，對於創新的執著、一路走來挑戰極限、追求完美的突破與成就，皆記錄在此書中。For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into the company’s internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.Key Selling Points Essential reading for fans of Nike, as well as anyone interested in design, fashion, sport, creative collaboration, and how to create a successful, innovative, and boundary-pushing business Gives exclusive, behind-the-scenes access to Nike’s core design approach – a constantly evolving mind-set that shifts seamlessly from high-performance athlete apparel to everyday streetwear Features Nike’s most industry-defining and globally recognized products, as well as never-before-seen designs, sketches, materials, prototypes, ephemera, and more Reflections from Nike insiders, as well as key collaborators such as Serena Williams, Jun Takahashi, and Tom Sachs, help to capture the company’s game-changing vision."

作者介紹

作者介紹 Sam GraweSam Grawe is a writer, editor, creative director,and brand consultant based in the San FranciscoBay Area. He was previously global brand directorfor Herman Miller, where he lead integrated brandmarketing and communications across a varietyof platforms and media. Prior to this, he served aseditor-in-chief of Dwell magazine.

商品規格

最佳賣點

最佳賣點 : NIKE與Phaidon合作之品牌專書官方授權版，500幅精選照片，包含獨家未披露內容。

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