Banking on It: How I Disrupted an Industry | 誠品線上

Banking on It: How I Disrupted an Industry

內容簡介

內容簡介 英國數位銀行先鋒 第一手成功創業實錄 英國椋鳥數位銀行創辦人安妮．博登曾長期在英國一流銀行服務。她眼見銀行在金融危機後故步自封，怯於引進科技革新，因而對崩壞的金融巨塔感到幻滅，決定出走打造理想中的銀行。博登在書中揭露自己如何打破官僚制度、克服偏見，跌破眾人眼鏡，實踐對未來消費金融的願景。椋鳥銀行於二○一六年建立品牌，並連續三年獲得「英國最佳銀行」榮譽。 TOP 5 BEST BUSINESS BOOKS OF THE YEAR 2020 - The Times "If there was ever a business book suitable for TV adaptation, this is it." - FT "A banking blockbuster" - The Observer Magazine "Sent shockwaves through the tight-knit world of UK tech and venture capital" - Yahoo Finance BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system. After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank. In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

作者介紹

作者介紹 Anne Boden Anne Boden is the CEO and founder of Starling Bank, the UK's first digital-only bank which she founded in 2014. She graduated in Computer Science and Chemistry and started her career at Lloyds Bank where she helped establish the UK's first real-time payments system. She has held various executive-level jobs in the banking sector, including being Head of EMEA Global Transaction Banking across 34 countries for RBS and ABN AMRO, before leaving to start her own bank that could realise the potential of technology in financial services. Anne received an MBE in 2018, for services to financial technology and sits on the board of UK Finance, which represents more than 250 firms in the banking and finance industry.

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