Strategic Management: An Integrated Approach, Theory (Asia Ed. 13 Ed.) | 誠品線上

Strategic Management: An Integrated Approach, Theory (Asia Ed. 13 Ed.)

內容簡介

內容簡介 This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill Schilling Jones' STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.

作者介紹

作者介紹 Charles W. L. Hill現職：University of Washington-Foster School of BusinessMelissa Schilling現職：New York University-Stern School of Business

產品目錄

產品目錄 PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage Ch 2 External Analysis: The Identification of Opportunities and Threats PART II: THE NATURE OF COMPETITIVE ADVANTAGE Ch 3 Internal Analysis: Resources and Competitive Advantage Ch 4 Competitive Advantage Through Functional-Level Strategies PART III: STRATEGIES Ch 5 Business-Level Strategy Ch 6 Business-Level Strategy and the Industry Environment Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate Governance, Social Responsibility and Ethics Ch12 Implementing Strategy through Organization

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