Curation: The Power of Selection in a World of Excess | 誠品線上

Curation: The Power of Selection in a World of Excess

內容簡介

內容簡介 西方醫學之父希波克拉底說：「凡事過剩有違自然」，以這句話描述我們這個資訊過剩的時代再貼切不過。該如何解決這樣的問題？作者Michael Bhaskar援引藝術界術語「策展」的內涵，為我們鍛鍊出精選的能力，打造出知名企業部落客Robert Scoble稱之為「下一個十億」的契機。根據全球知名資料庫LexisNexis的研究，美國國會圖書館2千3百萬本的館藏資料量大約是13兆5千個字節(byte)，這樣的容量僅僅是臉書每日處理資料量的四十五分之一。然而我們會說國會圖書館館藏的價值要低於臉書的資訊嗎？當然不會！關鍵在於兩者的質完全無法相提並論，前者經過精選，後者大部分只是一次次的按鍵動作。作者利用藝術界的「策展」精神與手法，告訴您如何在過多訊息中，將有用訊息的選集聚集成為有意義的合集。事實上，「策展」這個最夯的新詞，已經是科技界與媒體人士最急於了解的字。因為過多而引發的問題，已經成為人類文化的一部份，透過「策展」的內涵，不但可以使我們理解這樣的文化，它更可以告訴我們，如何在過剩世界中持續成長。從揀選、安排、精緻化、呈現、解說、簡化、分類與組織等「策展」的行動措施，幫助我們克服過多的訊息。在這本以商業為導向的書中，作者以強烈的敘事手法與理念，將經濟、科技、商業策略、複雜理論、媒體與心理學的新式思維注入本書中。透過真人實事，為讀者呈現「策展」的內涵，如何成為21世紀重要的商業策略。 Click on the Google Preview image above to read some pages of this book!'A terrific and important book . . . it's a great, fresh take on how the 21st century is transforming the way we select everything from food to music' David Bodanis, author of E=MC2In the past two years humanity has produced more data than the rest of human history combined. We carry a library of data in our pockets, accessible at any second. We have more information and more goods at our disposal than we know what to do with. There is no longer any competitive advantage in creating more information. Today, value lies in curation: selecting, finding and cutting down to show what really matters.Curation reveals how a little-used word from the world of museums became a crucial and at times controversial strategy for the twenty-first century. Today's most successful companies - Apple, Netflix, Amazon - have used curation to power their growth, by offering customers more tailored and appropriate choices.Curation answers the question of how we can live and prosper in an age of information overload. In the context of excess, it is not only a sound business strategy, but a way to make sense of the world.

作者介紹

作者介紹 Michael Bhaskar是作家、研究者與數位出版人。他在報章雜誌、部落格與研討會大量地寫作與談論關於出版、媒體未來、創意產業與科技經濟學方面的議題。Michael Bhaskar is a writer, researcher and digital publisher. He is Co-Founder of Canelo, a new publishing company.Michael has written and talked extensively about the future of media, the creative industries and the economics of technology for newspapers, magazines and blogs. He has been featured in and written for The Guardian, the Financial Times, Wired and the Daily Telegraph, and on BBC 2, BBC Radio 4, NPR and Bloomberg TV amongst others.Michael has a degree in English Literature from the University of Oxford where he won the University Gibbs Prize. He has been a British Council Young Creative Entrepreneur and a Frankfurt Book Fair Fellow. He is also author of The Content Machine and co-editor of the forthcoming Oxford Handbook of Publishing.

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