E-Commerce 2020-2021: Business, Technology, Society (Global 16 Ed.) | 誠品線上

E-Commerce 2020-2021: Business, Technology, Society (Global 16 Ed.)

內容簡介

內容簡介 The most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

作者介紹

作者介紹 Kenneth C. Laudon現職︰New York UniversityCarol Guercio Traver現職：Azimuth Interactive, Inc.

產品目錄

產品目錄 Ch 1 Introduction to E-commerce Ch 2 E-commerce Infrastructure Ch 3 Building an E-commerce Presence Ch 4 E-commerce Security and Payment Systems Ch 5 E-commerce Business Strategines Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethics, Law, and E-commerce Ch 9 Online Media Ch10 Online Communities Ch11 E-commerce Retail and Services Ch12 B2B E-commerce

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最佳賣點 : 電子商務

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