Essentials of MIS (Global Ed. 14 Ed.) | 誠品線上

Essentials of MIS (Global Ed. 14 Ed.)

內容簡介

內容簡介 Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm. The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.

作者介紹

作者介紹 Kenneth C. Laudon現職：New York UniversityJane P. Laudon現職：Columbia University and New York University

產品目錄

產品目錄 PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE Ch 1 Business Information Systems in Your Career Ch 2 Global E-business and Collaboration Ch 3 Achieving Competitive Advantage with Information Systems Ch 4 Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE Ch 5 IT Infrastructure: Hardware and Software Ch 6 Foundations of Business Intelligence: Databases and Information Management Ch 7 Telecommunications, the Internet, and Wireless Technology Ch 8 Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Ch10 E-commerce: Digital Markets, Digital Goods Ch11 Improving Decision Making and Managing Artificial Intelligence PART IV: BUILDING AND MANAGING SYSTEMS Ch12 Making the Business Case for Information Systems and Managing Projects

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最佳賣點 : 管理資訊系統

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