International Business: The New Realities (Global 5 Ed.) | 誠品線上

International Business: The New Realities (Global 5 Ed.)

內容簡介

內容簡介 International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

作者介紹

作者介紹 S. Tamer Cavusgil現職：Georgia State UniversityGary Knight現職：Willamette UniversityJohn R. Riesenberger現職：Thunderbird School of Global Management (retired)

產品目錄

產品目錄 PART I: FOUNDATION CONCEPTS Ch 1 Introduction: What Is International Business? Ch 2 Globalization of Markets and the Internationalization of the Firm PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Ch 3 The Cultural Environment of International Business Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business Ch 5 Theories of International Trade and Investment Ch 6 Political and Legal Systems in National Environments Ch 7 Government Intervention and Regional Economic Integration Ch 8 Understanding Emerging Markets Ch 9 The International Monetary and Financial Environment Ch10 Financial Management and Accounting in the Global Firm

商品規格

最佳賣點

最佳賣點 : 國際企業管理