Consumer Behavior: Buying, Having, and Being (13 Ed.) | 誠品線上

Consumer Behavior: Buying, Having, and Being (13 Ed.)

內容簡介

內容簡介 Consumer Behavior: Buying, Having, and Being increases the focus on buyer seller transactions by addressing what happens before, during, and after a purchase. The key aim of the book is to capture the latest marketing trends－increase in ``artisanal'' products, moving away from ``gender binarism,'' and evolving trends in fitness－that impact consumer behavior. The text explores and emphasizes how various factors influence consumption patterns, including cultural dynamics, gender roles, and ethics. The Thirteenth edition marries a strong theoretical foundation with practical insights into the everyday practice of marketing, reinforced by Discuss and Apply questions at the end of each chapter. New and updated features include: 1.Marketing Opportunity boxes that highlight the fascinating ways in which organizations have capitalized on marketing opportunities to generate large profits. 2.Consumer Behavior Challenge problems at the end of every chapter present students with current scenarios that marketers are dealing with. Students can work individually, in groups, or in a class discussion to talk through possible solutions to these challenges. 3.End-of-Chapter Case Studies that examine companies across the globe, helping students see the practical applications of consumer behavior. The cases reference breands that students know and love-L'Oreal Paris, KitKat, TOMS, KonMari, Lush, etc. 4.Appendix: Research Methods that summarizes an array of methodologies to help students understand that there is more than on way to approach a challenging problem. Also available for purchase is MyLab Marketing, an optional suite of course-management and assessment tools that allows instructors to set and deliver courses online. The MyLab includes brief essays on consumer behavior research by professors.

作者介紹

作者介紹 Michael R. Solomon現職：Saint Joseph's University

產品目錄

產品目錄 PART I: FOUNDATIONS OF CONSUMER BEHAVIOR Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior Ch 2 Consumer Well-Being PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR Ch 3 Perception Ch 4 Learning and Memory Ch 5 Motivation and Affect Ch 6 The Self: Mind, Gender, and Body Ch 7 Personality, Lifestyles, and Values PART III: CHOOSING AND USING PRODUCTS Ch 8 Attitudes and Persuasive Communications Ch 9 Decision Making Ch10 Buying, Using, and Disposing PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Ch11 Group Influences and Social Media Ch12 Income and Social Class Ch13 Subcultures Ch14 Culture

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