| 作者 | Jay B. Barney/ William S. Hesterly |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | Strategic Management and Competitive Advantage: Concepts and Cases (6 Ed.)：Thisbookstripsouttheunnecessary,bypresentingmaterialthatanswersthequestion:doesthisc |
內容簡介 This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
作者介紹 Jay B. Barney現職:University of UtahWilliam S. Hesterly現職:University of Utah
產品目錄 PART I: THE TOOLS OF STRATEGIC ANALYSISCh 1 What Is Strategy and the Strategic Management Process?Ch 2 Evaluating a Firm's External EnvironmentCh 3 Evaluating a Firm's Internal CapabilitiesPART II: BUSINESS-LEVEL STRATEGIESCh 4 Cost LeadershipCh 5 Product DifferentiationCh 6 Flexibility and Real OptionsCh 7 CollusionPART III: CORPORATE STRATEGIESCh 8 Vertical IntegrationCh 9 Corporate DiversificationCh10 Organizing to Implement Corporate DiversificationCh11 Strategic AlliancesCh12 Mergers and Acquisitions
| 書名 / | Strategic Management and Competitive Advantage: Concepts and Cases (6 Ed.) |
|---|---|
| 作者 / | Jay B. Barney William S. Hesterly |
| 簡介 / | Strategic Management and Competitive Advantage: Concepts and Cases (6 Ed.)：Thisbookstripsouttheunnecessary,bypresentingmaterialthatanswersthequestion:doesthisc |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781292258041 |
| ISBN10 / | 1292258047 |
| EAN / | 9781292258041 |
| 誠品26碼 / | 2681645749004 |
| 頁數 / | 390 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 25.5X20.3X1.8CM |
| 級別 / | N:無 |
最佳賣點 : 策略管理