International Business: Environmemt & Operations (Global Ed. 16 Ed.) | 誠品線上

International Business: Environmemt & Operations (Global Ed. 16 Ed.)

內容簡介

內容簡介 Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition,International Businessremains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

作者介紹

作者介紹 John D. Daniels現職：Univeristy of MiamiLee H. Radebaugh現職：Brigham Young UniversityDaniel P. Sullivan現職：University of Delaware

產品目錄

產品目錄 PART I: INTRODUCTIONCh 1 International Business and GlobalizationPART II: NATIONAL ENVIRONMENTAL DIFFERENCESCh 2 CultureCh 3 Governmental and Legal SystemsCh 4 Economic Systems and Market MethodsPART III: CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTSCh 5 Trade and Factor-Mobility TheoryCh 6 Trade ProtectionismCh 7 Economic Integration and CooperationPART IV: THE GLOBAL MONETARY ENVIRONMENTCh 8 Markets for Foreign ExchangeCh 9 Factors that Influence Exchange RatesCh10 Global Debt and Equity MarketsCh11 Ethics and Social ResponsibilityPART V: Corporate Policy and StrategyCh12 Strategy for International BusinessCh13 Evaluation of Countries for OperationsCh14 Modes of Trading InternationallyCh15 Forms and Ownership of Foreign ProductionCh16 The Organization and Governance of Foreign OperationsPART VI: FUNCTIONAL MANAGEMENT AND OPERATIONSCh17 Global MarketingCh18 Global Production and Supply ChainsCh19 Global Accounting and Financial ManagementCh20 Global Management and Human Resource

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