ART OF LOOKING SIDEWAYS | 誠品線上

ART OF LOOKING SIDEWAYS

內容簡介

內容簡介 "The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected."

各界推薦

各界推薦 精裝（1,064頁／685幀插圖） Alan Fletcher自一九七○年代以來活躍於英國設計界，獲獎不斷，喜愛利用許多表面上看起來毫無意義也毫不相關的圖片、顏色、字體，拼貼創作一種他人絕難模仿的風格，他自述本書創作是一趟沒有目的地的旅行，沒有理論，也不為展示技術；憑靠著對現實豐沛的好奇心，其圖象解構約定俗成的印象與秩序，鼓動讀者凝視、玄想、質疑，甚至否定既有規則，如同Bruce Mau的Life Style或John Maeda的Maeda @ Media，給視覺帶來無比刺激。

作者介紹

作者介紹 Alan Fletcher belongs to that elite international group of designers who have transcended the conventional boundaries of their craft. He is a founder member of the design group Pentagram, with whom he has stayed for 20 years. He now works independently from his own studio in London. He is consultant Art Director to Phaidon Press.""

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