Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet | 誠品線上

Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet

內容簡介

內容簡介 From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself―much like subprime mortgages―is wildly misrepresented. And if online advertising goes belly-up, the internet―and its free services―will suddenly be accessible only to those who can afford it.

作者介紹

作者介紹 Tim HwangTim Hwang is a writer and researcher. He is the former director of the Harvard-MIT Ethics and Governance of AI Initiative, and previously served as the global public policy lead for artificial intelligence and machine learning at Google. His work has appeared in The New York Times, The Washington Post, Wired, The Atlantic, and The Wall Street Journal, among other publications. He lives in New York City.

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