Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion (Revised Ed.) | 誠品線上

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion (Revised Ed.)

內容簡介

內容簡介 善用溝通藝術，讓自己在生活、職場，都能無往不利。2500多年前亞里士多德就已清楚表明：成功的修辭是說服藝術的關鍵。21世紀的今日，暢銷書作家Jay Heinrichs，全球知名的演講者與企業顧問，協助客戶締造最佳銷售量的專業顧問，更以Thank You for Arguing這本暢銷書，證明精準的修辭，並非鬥爭或好辯，而是尋找有利或說服別人認同我們的藝術，擁有這項技藝，您也能成為溝通專家，無往不利。從西塞羅三論、尤達智慧、貝魯西範式，到Eddie Haskell（美國50年代喜劇主角，以微笑隱藏卑劣計謀聞名，後來成為不誠懇諂媚者的原型），都成為作者撰寫溝通藝術的依據。旁徵博引，引經據典，文字溫暖、機智，運用最流行的語句，啟發讀者在論辯、溝通上的新觀點，是一本讓讀者讀過之後能夠確實實踐的重要依據。趕緊放到自己書櫃上，成為自己學習溝通的秘密武器，下一次把它實際運用到職場上，讓你的對手、同事、長官，耳目一新。For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.* Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

作者介紹

作者介紹 JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

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