內容簡介
內容簡介 紀錄一個英文老師如何建立世界上最具規模、足以與沃爾瑪與亞馬遜競爭的公司阿里巴巴集團，並永遠地重新塑造了全球經濟。「任何覺得中國人只是從西方複製或剽竊科技的人，都應該讀一讀這本書，然後重新思考。馬雲是一部份的比爾．蓋茲、一部份的史帝夫．賈伯斯、一部份的賴利．佩吉、一部份的謝爾蓋．布林，也是一部份的馬克．祖克柏，全部在他身上合為一體。」－－WPP集團執行長馬丁．索雷爾 (Sir Martin Sorrell) 「對於一位非傳統企業富豪的紀錄，實用且企業取向，同時從企業與人文角度描述。」－－科克斯書評 (Kirkus)馬雲僅僅花了十五年，以卑微的出身，沒有任何家庭背景，從身為一位英文老師，獨自創立阿里巴巴集團，到將它變成世界上最大的公司之一，建立電子商務帝國，擁有數十億中國消費者。2014年，阿里巴巴集團的首次公開募股 (IPO) 為250億元，也是全球最高的IPO。馬雲是當代的洛克菲勒，全世界公司的執行長與總裁都向他靠攏，也是中國不斷成長的私人企業的榜樣。 本書作者Duncan Clark在1999年首度與馬雲見面，地點在他創立阿里巴巴集團的小公寓裡。Duncan Clark在書中，透露許多從未曝光的新資訊，包括獨家訪談。他汲取身為阿里巴巴集團早期顧問的經驗，以及他待在中國長達二十年，對網路對於中國帶來的衝擊的紀錄，留下的是一部關於阿里巴巴的崛起，權威且引人入勝的作品。馬雲如何克服卑微的出身以及早期的失敗，帶領阿里巴巴集團達到大規模的成功？他如何超越來自中國和矽谷與他競爭的企業家？阿里巴巴有辦法維持80%的市場占有率嗎？當阿里巴巴將觸角伸入金融與娛樂，它的野心是否有侷限？中國政府如何看待阿里巴巴的崛起？阿里巴巴會進一步將市場拓展至海外，包括美國嗎？Clark以中國面臨的巨大經濟與社會轉變為背景，訴說阿里巴巴的集團，以及這位從不曾見過、不可能的企業泰斗的故事。An engrossing, insider's account of how a teacher built one of the world's most valuable companies-rivaling Walmart & Amazon-and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China's booming private sector and the gatekeeper to hundreds of millions of middle class consumers. Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet's impact on the country to create an authoritative, compelling narrative account of Alibaba's rise. How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba's ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the U.S.? Clark tells Alibaba's tale in the context of China's momentous economic and social changes, illuminating an unlikely corporate titan as never before.
