Propaganda | 誠品線上

Propaganda

作者 Edward Bernays
出版社 Ingram International Inc
商品描述 Propaganda:WithpoliticstakingcentrestageduetotheUSpresidentialelection,thetimeisperfectforareprintofthisclassicworkfromEdwardBernays,thefatherofpublicrelations

內容簡介

內容簡介 With politics taking centre stage due to the US presidential election, the time is perfect for a reprint of this classic work from Edward Bernays, the father of public relations and political spin and the man who designed the ad campaign that got the United States involved in World War I. Written in 1928, this was the first book to discuss the manipulation of the masses and democracy by government spin and propaganda.

商品規格

書名 / Propaganda
作者 / Edward Bernays
簡介 / Propaganda:WithpoliticstakingcentrestageduetotheUSpresidentialelection,thetimeisperfectforareprintofthisclassicworkfromEdwardBernays,thefatherofpublicrelations
出版社 / Ingram International Inc
ISBN13 / 9780970312594
ISBN10 / 0970312598
EAN / 9780970312594
誠品26碼 / 2681257377008
頁數 / 175
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 19.6X12.7X0.8CM
級別 / N:無

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