Saving the World: A Brief History of Communication for Development and Social Change | 誠品線上

Saving the World: A Brief History of Communication for Development and Social Change

作者 Emile G. McAnany
出版社 UNIVERSITY OF ILLINOIS PRESS
商品描述 Saving the World: A Brief History of Communication for Development and Social Change:,Thisfar-reachingandlongoverduechronicleofcommunicationfordevelopmentfrom

內容簡介

內容簡介 This far-reaching and long overdue chronicle of communication for development from a leading scholar in the field presents in-depth policy analyses to outline a vision for how communication technologies can impact social change and improve human lives. Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm for the future that supplements technology with social entrepreneurship. McAnany summarizes the history of the field of communication for development and social change from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals. Part history and part policy analysis, Saving the World argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. McAnany suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and any others who use communication in all of its forms to foster social change.

作者介紹

作者介紹 Emile G. McAnany is the former Walter E. Schmidt, S.J., Professor of Communication at Santa Clara University and the author of several books, including Mass Media and Free Trade: NAFTA and the Cultural Industries.

商品規格

書名 / Saving the World: A Brief History of Communication for Development and Social Change
作者 / Emile G. McAnany
簡介 / Saving the World: A Brief History of Communication for Development and Social Change:,Thisfar-reachingandlongoverduechronicleofcommunicationfordevelopmentfrom
出版社 / UNIVERSITY OF ILLINOIS PRESS
ISBN13 / 9780252078446
ISBN10 / 0252078446
EAN / 9780252078446
誠品26碼 / 2680698608009
裝訂 / 平裝
頁數 / 208
語言 / 英文
級別 /
尺寸 / 22.6X15.2CM

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