Yes!: 50 Scientifically Proven Ways to Be Persuasive | 誠品線上

就是要說服你: 50個讓顧客乖乖聽話的科學方法

內容簡介

內容簡介 台灣《商業周刊》1129期獨家刊登書摘！亞馬遜網路書店說服類第一名！行銷類第一名暢銷書！《紐約時報》、《華爾街日報》、《商業週刊》、《今日美國》排行榜暢銷書。《出版人週刊》專文推薦！入圍英國皇家科學書獎決選作品！現已翻譯22國語言。小小改變，可讓你的說服力大不同！為什麼客戶喜歡BMW，卻買了賓士？為什麼起標價越低，成交價卻越高？為什麼請客戶喝咖啡，成交的速度特別快？為什麼選擇越多，顧客反而越不想買？無論你是處於商業界、教育界，還是政治界，不管你的職業是執行長還是業務員，也不管你是在職場還是在菜市場，都可以因為這本書，變得更有說服力。本書作者各個大有來頭，尤其是羅伯特‧喬汀尼博士更是世界級「說服行銷」權威，在費時多年後找出凌駕所有商業法則的道理。到底是何種魅力讓本書甫一上市就引起歐美業界大騷動？答案是「科學實證」，藉由觀察人們的日常生活、行為舉止，乃至於工作的環境等，發掘到許多驚人的祕密，完成這本以50個科學實證為案例的大作。講白話一點，只要你今天遇到各種疑難雜症，或是碰上「奧客」，運用書中科學方法絕對讓他們心服口服。本書中文書介出自《就是要說服你: 50個讓顧客乖乖聽話的科學方法》 英屬維京群島商高寶國際出版

作者介紹

作者介紹 Noah Goldstein is a protege of Cialdini's.� He is an assistant professor at the University of Chicago Graduate School of Business.� He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.Steve Martin is the UK-based co-director of Influence at Work.��Prior to joining with Robert�Cialdini's�consulting group, he held a number of positions in sales, marketing, and�management at several blue-chip companies.Robert�Cialdini is recognized worldwide for his inspired field research on the psychology of influence.�He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents� Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini�s books ethically and effectively.

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