Dual Transformation: How to Reposition Today's Business While Creating the Future | 誠品線上

雙軌轉型: 既有業務再升級+發掘市場新缺口, 翻轉創新的兩難

內容簡介

內容簡介 本書實用且永續的方法提供給面臨巨大挑戰的領導者，告訴你如何在節節逼近的混亂中，轉變你的營運模式。《雙重轉變》描繪的是科技劇變的時代，企業無可避免地遇上的起落。更重要的是，本書將展現你的公司如何在市場轉變中變得更強大，獲利更多的方法。本書作者群從全錄、蘋果、邦諾書店等實際案例，以及作者之一Gilbert將他個人的媒體出版公司轉化的第一手經驗，將現有的企業重新安置到新的市場中，成功地度過數位時代的故事。本書提供了重要的洞見，以三項深具價值的建議，來回應令企業混亂的衝擊：1. 企業重新定位，將公司強韌的復原力極大化。2. 創造一個新的成長引擎。3. 利用資產來創造新的市場。劇變，帶來的是大好的機會，本書將以各種不同的工具，重塑你的商業模式，然後獲得成功。Click on the Google Preview image above to read some pages of this book!A practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption.Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable.Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert’s first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace.This book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today’s business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets.With great change comes great opportunity, and this book will get you there with tools to reshape your business model.

作者介紹

作者介紹 Scott D. Anthony is the Managing Partner of Innosight, the innovation and growth consulting firm. He is the author of several books, including The Little Black Book of Innovation and The First Mile: A Launch Manual for Getting Great Ideas into the Market. Clark G. Gilbert is the president of Brigham Young University-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media. Mark W. Johnson is a cofounder and Senior Partner at Innosight.

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