The Fusion Marketing Bible: Fuse Traditional Media, Social Media, and Digital Media to Maximize Your Marketing | 誠品線上

看完這本再做行銷計畫: 融合數位、社群和傳統行銷, 業績、營收掛保固

內容簡介

內容簡介 Turbocharge your marketing efforts with the powerful FUSE! strategyThe Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.Praise for the The Fusion Marketing Bible�As many marketers get attached to social media �tools,� they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon�s techniques will teach you how to �fuse� traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.��Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs�Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!��Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business�Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.��Erik Qualman, bestselling author of Socialnomics and Digital LeaderIncludes 21 videos accessible through QR codes

作者介紹

作者介紹 Lon Safko is the author of the bestselling book The Social Media Bible and the founder of 14 companies. He invented the �first computer to save a human life,� as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.

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