CUSTOMER COMES SECOND | 誠品線上

顧客第二

內容簡介

內容簡介 Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas -- and in this fully revised and updated 10th anniversary edition of The Customer Comes Second, Rosenbluth and his co-author Diane McFerrin Peters offer proof that his leadership style is one for the new millennium.The secret of his success, and that of his company, Rosenbluth International is simple: Hal Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion.In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry!This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest heights of success.Rosenbluth's tried and tested methods show you how to build highly effective teams, inspire loyalty and initiative, and turn your workplace into a hotbed of synergy where people produce consistently incredible results.For more than ten years, the strategies and ideas in this book have galvanized CEOs, entrepreneurs and managers everywhere, making fans of business leaders and thinkers like Jeff Greenfield, Scott McNealy and many others. These secrets continue to prove themselves today as Rosenbluth International has rapidly emerged as the foremost travel management company since its industry’s devastation following 9 11. Find out how Hal Rosenbluth's winning ideas can transform you and your company: by putting your customer second, you're guaranteed to win!

各界推薦

各界推薦 顧客第二？這是一個新的論點。作者以羅森布魯斯國際公司為主角，這個具有82年的歷史的小旅行社，在亨利·羅森布魯斯1974年加入之後，讓這個小旅行社搖身一變成為著名的業界龍頭，他是如何做到的？作者Rosenbluth提出一種創新的經營理念，就是Customer Comes Second「員工第一」、「顧客第二」的觀念。他認為服務業中的人才，需要一種新的管理方式來激發員工的熱情與活力，優秀的服務人才讓公司具有最大的資本。才會具有跟上時代的競爭優勢。

作者介紹

作者介紹 Hal Rosenbluth is chairman and CEO of Rosenbluth International.

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