Naked Economics: Undressing the Dismal Science | 誠品線上

聰明學經濟的12堂課

內容簡介

內容簡介 經濟學不應該只有專家才看得懂。本書作者有高人一等的本事，因為他徹底「剝光了經濟學的外衣」，以幽默、詼諧的筆調，援引各種小故事和範例，帶領我們優遊於生活周遭的經濟學世界。在剝光外衣後，赤裸裸的經濟學會讓我們覺得趣味盎然。最棒的是，因此增加新知，成為懂得趨吉避凶的聰明人。 (本文引自中文版《聰明學經濟的12堂課》先覺出版)

產品目錄

產品目錄 Foreword Burton G. Malkiel ix Introduction xvii Acknowledgments xxvii 1 The Power of Markets: Who feeds Paris? 3 2 Incentives Matter: Why you might be able to save your face by cutting off your nose (if you are a black rhinoceros) 30 3 Government and the Economy: Government is your friend (and a round of applause for all those lawyers) 54 4 Government and the Economy II: The army was lucky to get that screwdriver for $500 80 5 Economics of Information: McDonald's didn't create a better hamburger 104 6 Productivity and Human Capital: Why is Bill Gates so much richer than you are? 126 7 Financial Markets: What economics can tell us about getting rich quick (and losing weight, too!) 148 8 The Power of Organized Interests: What economics can tell us about politics 175 9 Keeping Score: Is my economy bigger than your economy? 191 10 The Federal Reserve: Why that dollar in your pocket is more than just a piece of paper 218 11 International Economics: How did a nice country like Iceland go bust? 243 12 Trade and Globalization: The good news about Asian sweatshops 270 13 Development Economics: The wealth and poverty of nations 294 Epilogue Life in 2050: Seven Questions 317 Notes 327 Index 339

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